Portfolio | Mark J Pagliaroli

Manager, Marketing & Education / Creative Director / Co-Founder
Vaughan International Film Festival

Co-founded and helped grow a community film festival into a multi-day cultural event, providing strategic and organizational leadership across marketing, programming, education, sponsorship, operations, and community engagement. Built and led multidisciplinary teams, developed partnerships with schools and corporate sponsors, and expanded the festival’s educational and community impact.

Overlooked production of sponsorship programs, securing partnerships with Scotiabank, Cineplex, Air Canada, and other corporate sponsors, contributing to a peak sponsorship year exceeding $200,000.

Strategic Advisor / Creative Director / Founder
Inkwell Literary Festival

Founded and provide strategic and organizational leadership to the Inkwell Literary Festival, establishing its nonprofit governance, brand, sponsorship program, operational model, and long-term growth strategy. Lead marketing and communications, organizational planning, and leadership development while advising on operations, partnerships, and sustainable growth.

Through a targeted six-week Meta campaign, Inkwell’s inaugural marketing strategy attracted nearly 80 short-story submissions from writers across Southern Ontario.

The campaign generated over 23,000 impressions—an exceptional outcome for a first-year festival.

Senior Advisor, Marketing, Creative and Production Services / Communications Specialist
City of Vaughan

Provide senior-level strategic and operational leadership for Marketing, Creative & Production Services team, supporting portfolio planning, workflow coordination, resource management, executive priorities, and service delivery across multiple departments. Assist in leading creative direction, executive multimedia communications, enterprise asset management, process improvement, and data-informed performance measurement while translating municipal priorities into accessible, high-impact public storytelling.

Provide creative direction and strategic guidance on marketing and communications initiatives, ensuring official City marketing products align with corporate brand standards, communications objectives, and organizational priorities.

Digital Marketer
Federation of Ontario Public Libraries

Led digital marketing and communications, aligning strategies and campaigns with organizational priorities and goals.

Managed digital communications operations, including website governance, content workflows, social media, and digital assets, while using analytics and KPIs to inform planning and decision-making.

1 Parry Sound Public Library exterior copy.jpg

Conceived and led a province-wide social media campaign personally engaging CEOs and senior leaders from library systems across Ontario to secure participation in a virtual tour showcasing flagship library branches.

The initiative profiled more than a dozen library systems while strengthening collaboration and awareness across Ontario's public library sector and some posts reached over 7,000 views on social media.

Manager, Marketing & Education / Creative Director / Co-Founder Vaughan International Film Festival

Strategic Advisor / Creative Director / Founder Inkwell Literary Festival

Through a targeted six-week Meta campaign, Inkwell’s inaugural marketing strategy attracted nearly 80 short-story submissions from writers across Southern Ontario. The campaign generated over 23,000 impressions—an exceptional outcome for a first-year festival.

Senior Advisor, Marketing, Creative and Production Services / Communications Specialist City of Vaughan